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We have been told fats are bad for us for a long time. Only recently the discussion has shifted towards the quality of the fats rather than just their overall quantity. We now know that some fats are healthier than others and that we should get a balanced spectrum of them. What you might not have known is that insects are among the best sources of healthy fats.
A month has passed since we started selling and we have a lot to share with you! We were selected among top 30 startups for the Chivas Venture world finals. Now it’s up to the public to decide who gets more funding. Every vote translates to money for our cause, so this is important! You can read how to support us further down in this article. We are also putting the finishing touches on our main creative campaign. It’s going live this month and it makes insect eating look cool. It’s going to be big!
The future of our food system is uncertain. The population keeps growing and we are already struggling to feed everyone. We are inefficient; roughly one third of the food produced in the world every year is wasted. We are not sustainable; we are depleting our resources faster than they can recover. Climate change could make half the world’s current farmland unsuitable. Our current food supply does not meet the demands of a healthy diet. A lot has to change if we are to feed everyone, stay healthy, and be ethical while doing it. That’s why we present Diet 2.0, our vision for the future of food.
The world population is growing by 80 million a year and is expected to reach 9 billion by 2050. There will be 2 billion more people in the world and we won’t be able to produce enough protein to feed everyone with our current food system. Our natural resources are being depleted exponentially. There is no other way around it, our diet will have to change. How? We don’t know. But eating insects is the easiest significant improvement we as humans can do.
Protein is a part of almost all foods we eat, legumes, meats, eggs, and even fruits and vegetables. The thing is, not all proteins are created equal; they differ in quantity, quality and digestibility too. Protein is the basic building block of the human body, we need it to repair muscle, bones, and skin, and to produce enzymes and hormones. That’s why we should choose protein sources carefully. Let’s look at some popular food groups and see how they compare.
Finally, our plans have become reality, a tasty and nutritious reality of energy and protein bars. The first ever batch of SENS bars has been produced and transported to the logistics centre. First things first, we are shipping rewards to our backers from the Kickstarter crowd funding campaign. Trust us when we say they’ve waited long enough. Now it’s your turn to give our bars a try.