Blog
This summer was do, or die, for us. Our launch campaign was supposed to be a big hit, something that would comfortably get us to our goals. Unfortunately, it wasn’t a smooth ride. Our investors were interested in hard numbers and we had to dig deep to get them.
In 1993, advertising changed the American lifestyle with the famous “Got Milk” campaign. Forget milk. Forget the 90's. At SENS, we are trying to set a new trend - EATING CRICKETS!
A month has passed since we started selling and we have a lot to share with you! We were selected among top 30 startups for the Chivas Venture world finals. Now it’s up to the public to decide who gets more funding. Every vote translates to money for our cause, so this is important! You can read how to support us further down in this article. We are also putting the finishing touches on our main creative campaign. It’s going live this month and it makes insect eating look cool. It’s going to be big!
Die Zukunft unseres Lebensmittelsystems ist ungewiss. Die Bevölkerung wächst weiter, und schon jetzt haben wir Mühe, alle zu ernähren. Wir sind ineffizient: Etwa ein Drittel der weltweit produzierten Lebensmittel wird jedes Jahr verschwendet. Wir sind nicht nachhaltig: Wir verbrauchen unsere Ressourcen schneller, als sie sich erholen können. Der Klimawandel könnte die Hälfte der heutigen Ackerflächen unbrauchbar machen. Unser aktuelles Lebensmittelangebot erfüllt nicht die Anforderungen einer gesunden Ernährung. Vieles muss sich ändern, wenn wir alle satt bekommen, gesund bleiben und dabei ethisch handeln wollen. Deshalb präsentieren wir Diet 2.0, unsere Vision für die Zukunft der Ernährung.
Finally, our plans have become reality, a tasty and nutritious reality of energy and protein bars. The first ever batch of SENS bars has been produced and transported to the logistics centre. First things first, we are shipping rewards to our backers from the Kickstarter crowd funding campaign. Trust us when we say they’ve waited long enough. Now it’s your turn to give our bars a try.
Imagine you are a start-uper, you have so much work, you don’t know where to start, and someone tells you to go abroad for a week. Are you kidding? Impossible. But what if they add, you will go to San Francisco, the mecca of start-ups, to learn from the best. Hell yeah! When is the flight?